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Marketing Blueprint For Dentist

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If you are serious about taking your dental practice to the next level, it is extremely crucial that you know who your Perfect Prospect is. Where do they... page 21
Once you get the prospect, to start up your Value Ladder, it is your job to give them massive amounts of value, as you move them to the... page 32
You have to interrupt potential prospects long enough to get them to click on your ad and visit your website... page 45
It is crucial to understand that your one and only goal when it comes to traffic is to OWN ALL THE TRAFFIC YOU CAN... page 48
when you start teaching using parables your message will stick a lot longer, and it will help people a lot faster... page 61
Doing a good job at creating the right Marketing Persona will make the difference between two or three new clients, or a boatload of new clients for you... page 70
Using the Tyler Perry Trick, you’re going to introduce your Marketing Persona and build up an open-ended dramatic story that draws the reader in... page 72
I am going to share my 5 day email sequence that you can use when people join your list. This sequence is simple, and meant to be used as a framework. Modify it to suit your situation and to help the reader build rapport with your Marketing Persona... page 73
Here are a few examples of some of my favorite ways to create a sense of urgency: page 84
You can also leverage your content by using these emails as blog posts. Think about it… It’s quick, easy, and has a call to action leading to more business... page 95
What does a successful ad look like? Is it text, image, video, a combination of all the above... page 99
Do you know the difference between a business that makes a half a million a year vs a business that makes several millions a year? page 102
I see marketing companies telling dental practice owners how many visitors their website received thus far. They brag about how many views their videos received, and then there is my favorite… How many likes their social media posts received. Here’s the sad part… Most dental practices get excited when they hear all of that. BUT… Here’s the truth… The number of views, the number of likes does not add any money to your bottomline. How many followers you have does not equal the amount of money you make. page 106
When you are addressing a cold audience you want to talk in general terms. For example, if you were offering teeth whitening you may want to start off by saying... page 112
For hot and or warm traffic there is no need to set up a pre-frame. Your ad, and or email will serve as the pre-frame, after all these people already know you, like you, trust you... page 113
The next phase in our master plan is to qualify our subscribers. Remember the goal here is to simply get people to opt-in to your list. This is usually accomplished by getting people to request a free offer that you have put in front of them. What you are doing here is getting rid of the casual visitor from the people who are willing to trade their email address in return for more information... page 127
How would you like to get three times the results, twice as fast? How would you like to get on a call with me once a month to make sure that you are on track, and if not to discover exactly what you need to do to get back on track immediately... page 149
This is usually the first thing prospects see. It’s important to grab their attention, get them out of their current environment or activity, and suck them into your sales copy. This isn’t always easy to do! But using a pattern interrupt helps. Here’s an example... page 155

AND That's Just The First 155 Pages...

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